How Millennials Are Disrupting The Food Industry
It’s no secret that food trends have evolved over the last 10 years and if there’s one generation we can attribute this change to, its millennials. Defined as the ‘why can’t I have it right now’ generation, millennials have become trendsetters when it comes to the way we consume food. Their choices determine the type of food we find in the grocery stores and restaurants across the nation. Here are a few ways millennials are disrupting the food industry.
1. Greater Convenience
A survey conducted showed that 55 percent of millennials listed convenience as a major driver when it came to buying their meals. As a generation that grew up with technology, this comes as no surprise as we have access to a variety of food options at the tips of our fingers. Apps like Uber Eats and DoorDash have partnered with restaurants to have meals delivered to your doorstep. In the next 20 years, we are likely to see home-cooked meals completely outsourced to these delivery services.
2. Healthier Options
Although millennials eat out often, they are far more health-conscious than their predecessors. In fact, studies show that 52 percent of millennials eat organic and prefer transparency when it comes to their food. Many companies have noticed this shift in eating patterns and have incorporated healthier foods on their menus. Fast-food chains like McDonalds that are known for their high calorie meals are introducing healthy food options like salads and whole wheat wraps on their menus. This change in dietary habits can be attributed to the fact that obesity rates were at an all-time high for this generation. Millennials are taking the effort to educate themselves on healthy-eating and value what they put in their bodies.
3. Impact On The Planet
In addition to healthier food options, millennials are also concerned about how the food ended up on their plates. That is, understanding if the food was grown organic, natural or locally sourced. The way food is produced has a large impact on the planet, namely the carbon footprint. Hence, sustainability has become a huge priority when buying food in grocery stores and restaurants. Environmental awareness among millennials has encouraged more food producers to adopt ethical practices. Restaurants like The Plant Cafe Organic in San Francisco make sure that their food is made using poultry that is sustainably raised. All the ingredients used in their meals are made from scratch.
4. Open To Trying New Things
Millennials are known to be a curious generation and are totally open to trying out different things. Eating out is no longer seen as a means of self-sustenance but a way to experience different cultures through food. This generation seeks individuality and uniqueness when it comes to their meals and many eateries have taken this into consideration. Today, we see new food trends all the time like the Impossible Burger.
5. Low-Carb Diet
Foods that contain fats were seen as the enemy but millennials have debunked this myth with diets like the Keto and Whole 30. These diets aren’t just trends but have become a way of life for many millennials. Keto and Paleo diets focus on foods that are high-protein, low-carb and low-fat and this is based on the notion that animal protein is good for health. This diet is here to stay because a survey conducted by Business Insider showed that low-carb diets were voted the most popular among millennials.
One trend that’s making a big splash with millennials is customized food. Restaurants like Chipotle and Sweetgreen that offer a ‘build your own bowl/salad’ have become increasingly popular. Millennials love to tailor their food based on their specific tastes and nutritional concerns. As customizable food restaurants continue to thrive, cuisines like Indian and Korean are looking to become players in the ‘build your food’ trend.
Millennials have had a huge impact on the way we consume food today. From healthier food options to greater convenience, this generation has created a dining experience that’s both sustainable and unique. A change in the food industry was long overdue and as far as we can tell, the future is looking bright!